2018 Winter Olympics on Social Media | Travel Industry


The Super Bowl on Social Media: What to Know for 2018



In 2017, consumers spent over $14 billion on merchandise for the Super Bowl, and brands spent more than $400 million to advertise in it. We took a look at what social media trends emerged, and which brands were most successful in driving the conversation and capturing the cultural moment.



Read the report for:

  • Which 2017 ads were the most successful on social
  • The social performance of top industries for Super Bowl advertising
  • When Super Bowl content starts to become popular
  • Which ads are already being talked about for the 2018 Super Bowl


The Winter Olympics are upon us. With unprecedented digital access to the games, we expect the Olympics to play out in bigger ways for content creators than ever before. We take a look at the top stories, publishers, and brands hyping up their audiences ahead of the games.


Key Takeaways:

  • The top content trends leading up to the Pyeongchang Olympics

  • Which publishers are driving the most social engagements

  • The most influential Facebook Pages and Instagram accounts

  • The top Olympics-focused brands across tech, finance, fashion, & more

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United Airlines is an official sponsors, so how are they planning to promote during the Winter Olympics?

With unprecedented digital access to the games, we expect the Olympics to play out in bigger ways for content creators than ever before. We take a look at the top stories, publishers, and brands hyping up their audiences ahead of the games.

The 2018 Winter Olympics on Social Media | Travel Report