World Cup 2018: Top Facebook, Pinterest & Instagram Trends




The World Cup is the fourth most valuable sporting brand worldwide, according to Statista, valued at around 229 million US Dollars.

Content hasn’t really quite ramped up for the World Cup itself yet, so in this report we examined the best practices for soccer content, analyzing content published between January 1st and April 30th 2018, with data for web articles, Facebook posts, and Instagram posts.



Read the report for:

  • The formats with engagement across soccer content

  • Top Publishers across Facebook and Instagram

  • Top posts by influencer across Facebook and Instagram



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World Cup 2018 on Social:
Top Facebook, Pinterest, & Instagram Trends
The World Cup is the fourth most valuable sporting brand worldwide, according to Statista, valued at around 229 million US Dollars.

Content hasn’t really quite ramped up for the World Cup itself yet, so in this report we examined the best practices for soccer content, analyzing content published between January 1st and April 30th 2018, with data for web articles, Facebook posts, and Instagram posts.