Alcohol Brands on Social Media
2018 insights for spirits brands across whiskey, vodka, gin, rum, & tequila




How do alcohol brands make a splash on social? Our data shows social users are strongly engaging with liquor-focused content, with 71 million engagements so far this year for beer, wine, & spirits.

According to BevSpot, spirits are the most ordered beverage in bars and stores, edging out beer and wine. In our analysis, we dived into the must-know trends for spirits & alcohol on social media.


Read the report to discover:


Read the report to discover:
  • A competitive analysis of distributors

  • Which brands are biggest on social, across vodka, whiskey, gin, rum, & tequila

  • How social users engage around alcohol brands, platform-by-platform

  • How different audiences engage with spirit trends

  • Trends for holiday campaigns ahead of the end of the year



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Alcohol Brands on Social Media
2018 insights for spirits brands across whiskey, vodka, gin, rum, & tequila
How do alcohol brands make a splash on social? Our data shows social users are strongly engaging with liquor-focused content, with 71 million engagements so far this year for beer, wine, & spirits.

According to BevSpot, spirits are the most ordered beverage in bars and stores, edging out beer and wine. In our analysis, we dived into the must-know trends for spirits & alcohol on social media.