Consumer spending for Halloween has risen sharply over the past 10 years, reaching $9.1 billion in 2017, according to the National Retail Federation. Many industries consider Halloween a test run for winter holiday campaigns.
As we know, social media casts a spell on consumer behavior. Our big question: How did Americans engage with social media near Halloween last year and what is trending in 2018? We analyzed interactions related to the keyword “Halloween” using NewsWhip software and the data is sweet.