How PR can close business |
A resounding 87 percent of PR executives don’t believe “Public Relations” will describe the work they do in just five years from now. Indeed, the top eight PR firms have seen a 0.8 percent decrease in their revenue growth. Instead, small and mid-size firms have seen strong growth this year: these agencies are nimble, flexible, and entrepreneurial. Only the agencies that are embracing data are poised to win trust (and new business) from leading brands. In our report, we look at how PR professionals can leverage social data and audience insights to win and expand |
Download Now |