The Thanksgiving season is one of the biggest retail events of the year, comprising the day itself, Black Friday, Cyber Monday, and Giving Tuesday, and realistically extending most of the way to the winter holiday season.
The average person will spend around $1,000 between Thanksgiving and Christmas, according to the NRF. As such, it’s important you get your content right, and there’s room for success, with Thanksgiving and holiday content driving 26.5 million engagements last year.
We took a deeper look into the content that gets produced over the holiday weekend and the engagement that it drives.