The State of Flavor
What you need to know about emerging flavors on social




Americans love a good snack. Nearly everyone – 98 percent of U.S. households – admits to purchasing a snack as a quick means to satisfy a hunger craving. More accurately, individual snacking represents a $33 billion industry.

The big question: what are the influential flavors dominating discussions on social media?


In this report we will examine:


In this report we will examine:
  • What engagement around new snack flavors tells us about current taste preferences

  • How pickle flavoring is coming through as the rising star of new snack flavors

  • Which spices and extracts are sprinkled throughout broader flavor results



Download Now
The State of Flavor
What you need to know about emerging flavors on social
Americans love a good snack. Nearly everyone – 98 percent of U.S. households – admits to purchasing a snack as a quick means to satisfy a hunger craving. More accurately, individual snacking represents a $33 billion industry.

The big question: what are the influential flavors dominating discussions on social media?