Thanksgiving on Social Media
Facebook and Pinterest for Thanksgiving, Black Friday, Cyber Monday, and Giving Tuesday




The Thanksgiving season is one of the biggest retail events of the year, comprising the day itself, Black Friday, Cyber Monday, and Giving Tuesday, and realistically extending most of the way to the winter holiday season.

The average person will spend around $1,000 between Thanksgiving and Christmas, according to the NRF. As such, it’s important you get your content right, and there’s room for success, with Thanksgiving and holiday content driving 26.5 million engagements last year.

We took a deeper look into the content that gets produced over the holiday weekend and the engagement that it drives.


In this report you'll find:


In this report you'll find:
  • Analysis of what does well around holiday content, across both web and Facebook

  • Which of the days across the holiday period drives the most engagements

  • When content engagement around Thanksgiving tends to begin

  • Who the top publishers were around Thanksgiving, Black Friday, Cyber Monday and Giving Tuesday



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Thanksgiving on Social Media
Facebook and Pinterest for Thanksgiving, Black Friday, Cyber Monday, and Giving Tuesday
The Thanksgiving season is one of the biggest retail events of the year, comprising the day itself, Black Friday, Cyber Monday, and Giving Tuesday, and realistically extending most of the way to the winter holiday season.

The average person will spend around $1,000 between Thanksgiving and Christmas, according to the NRF. As such, it’s important you get your content right, and there’s room for success, with Thanksgiving and holiday content driving 26.5 million engagements last year.

We took a deeper look into the content that gets produced over the holiday weekend and the engagement that it drives.