|
Surprising B2C trends for 2019 on social media |
|
Since 48 percent of U.S. consumers purchase products or services discovered on social media, it’s critical to develop an authentic presence. This high commitment to purchase after social discovery demonstrates potential for increased efficiency and higher returns on investment than past traditional marketing campaigns. |
In this report we analyze:
- Reactive trends on the web and Facebook such as nostalgic IRL (in real life) articles, facial hair, unique party themes, and the latest game crazes.
- Passive trends on the web and Facebook such as unicorns, sloths, slime products, and mermaids.
- Our assessment of the high performers and low performers, and what can be learned.
| Download Now |
Surprising B2C trends for 2019 on social media
Comparing top shared articles and Facebook native posts
Since 48 percent of U.S. consumers purchase products or services discovered on social media, it’s critical to develop an authentic presence. This high commitment to purchase after social discovery demonstrates potential for increased efficiency and higher returns on investment than past traditional marketing campaigns.
Keeping in mind the heavy influence of social media, we’re discussing eight fads that consistently stood out in 2018.
Keeping in mind the heavy influence of social media, we’re discussing eight fads that consistently stood out in 2018.