Gen Z Trends
for YouTube, Instagram, & Snapchat




Gen Z is changing social media and how we consume content. Pew Research revealed that the biggest percentages of American teens are active on YouTube, Instagram, and Snapchat. We used NewsWhip data to discover what works for Gen Z on each platform.

In this report we analyze:


In this report we analyze:
  • How Gen Z engages with content on YouTube, Instagram, and Snapchat

  • The platform-specific tactics of top Gen Z publishers, influencers, and brands

  • What to know for creating Gen Z-focused content on these platforms



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Gen Z Trends
on YouTube, Instagram & Snapchat
Gen Z is changing social media and how we consume content. Pew Research revealed that the biggest percentages of American teens are active on YouTube, Instagram, and Snapchat. We used NewsWhip data to discover what works for Gen Z on each platform.