4th of July, 2018
Top Facebook, Twitter & Instagram Trends

According to the NRF, consumers’ Fourth of July spending is predominantly on cooking, barbecue, and picnic supplies and foods. Spending on food items for cookouts and picnics for the Fourth of July hit a record high last year, totaling $7.1 billion. They predict that spending will be marginally smaller this year due to the holiday’s mid-week timing, but large spending is still to be expected.

So what do you need to know for creating your own 4th of July strategy that gets audiences hooked? Read on for our data-driven insights, powered by NewsWhip technology.

Read the report for:

  • Top content trends across publishers

  • Top native content on Independence Day

  • Best content categorized by: Food, Alcohol, Travel



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4th of July Guide
Top Facebook, Twitter, & Instagram Trends
According to the NRF, consumers’ Fourth of July spending is predominantly on cooking, barbeque, picnic supplies and foods. Spending on food items for cookouts and picnics for the Fourth of July hit a record high last year, totaling around $7 billion.

As consumers prepare to celebrate this holiday, examining their spending habits can help brands understand how best to market on social for the holiday.