Pharmaceuticals on social media



There are five steps to drug development in the United States: discovery, two phases of research, U.S. Food & Drug Administration (FDA) review, and continual FDA safety monitoring.

Part of the decision to produce new drugs and vaccines depends on approval for studies, but another large part of depends on marketability.

Looking at social media engagement data, we identified which recent pharmaceutical initiatives drummed up social support and which gathered disapproval.


Read the report to discover:


Read the report to discover:
  • What topics received the highest engagement for pharmaceuticals

  • How previous social media announcements set the scene for new drugs and gene therapies to generate buzz

  • Which brands emerge as thought leaders in the pharmaceutical industry and strong tactics



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Pharmaceuticals on Social Media
There are five steps to drug development in the United States: discovery, two phases of research, U.S. Food & Drug Administration (FDA) review, and continual FDA safety monitoring.

Part of the decision to produce new drugs and vaccines depends on approval for studies, but another large part of depends on marketability.

Looking at social media engagement data, we identified which recent pharmaceutical initiatives drummed up social support and which gathered disapproval.