Super Bowl on social media



The Super Bowl is the biggest event on the American sporting calendar. While viewing may have declined somewhat in recent years, it is still expected to have attracted nearly 100 million viewers in 2019.

Super Bowl Ads are some of the hottest property on TV, with the average price of a 30-second spot costing some $5.25 million.

With that in mind, it’s worth looking at who was perceived to have run a successful campaign, and which commercials didn’t drive so much press.


In this report we will examine:


In this report we will examine:
  • The Super Bowl ads that garnered the most engagement from earned media

  • The ads that drove the most engagement on Facebook and Twitter

  • The ads that got the most views, likes, and dislikes on YouTube



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Super Bowl on Social Media
The Super Bowl is the biggest event on the American sporting calendar. While viewing may have declined somewhat in recent years, it is still expected to have attracted nearly 100 million viewers in 2019.

Super Bowl Ads are some of the hottest property on TV, with the average price of a 30-second spot costing some $5.25 million.

With that in mind, it’s worth looking at who was perceived to have run a successful campaign, and which commercials didn’t drive so much press.