2019 Guide to Beauty Trends on Instagram, YouTube, and the Web



Social video, whether it be on Facebook, Twitter, or YouTube, is a huge part of the media we digest in 2019.

With the rise of autoplaying content, it has become increasingly important to understand what type of video content creates those thumb-stopping moments and the type of content that people actively engage with in a meaningful way.

We looked at the first few months of 2019 to determine the most engaged videos across multiple platforms to see what content people are engaging with and how they are engaging with it.


In this report you'll find:


In this report, we will cover:
  • Which beauty stories are driving the most engagement

  • Which beauty brands are doing particularly well on social

  • What kinds of content do well on Instagram and YouTube

  • Six beauty trends brands should pay attention to, including un-retouched photos and high-profile makeup collaborations



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2019 Guide to Beauty Trends on Instagram, YouTube, and the Web
While most brands utilize social media to connect with their consumers, the beauty and cosmetics industry is dialed in to every platform available and has an extremely active community.

In a market expected to grow to $805.61 billion by 2023, it’s crucial to be on the forefront of conversations and trends surrounding the beauty industry.