Why Content and Social Data are the Keys to Influencing the B2B Buyer

In today’s noisy digital landscape, how can you stand out from your competition and make yourself the prominent authority in your industry?

Content may be the key. A recent survey found that 90 percent of B2B consumers prefer custom content as a way for brands to reach them, and 68 percent feel more positive about a company after engaging with its content. 

In our B2B report, our data-driven insights reveal how leaders across B2B are using content marketing to increase lead generation, influence executive decision makers, manage their reputation, improve retention, and encourage advocacy.