In today’s noisy digital landscape, how can you stand out from your competition and make yourself the prominent authority in your industry?
Content may be the key. A recent survey found that 90 percent of B2B consumers prefer custom content as a way for brands to reach them, and 68 percent feel more positive about a company after engaging with its content.
In our B2B report, our data-driven insights reveal how leaders across B2B are using content marketing to increase lead generation, influence executive decision makers, manage their reputation, improve retention, and encourage advocacy.