St. Patrick’s Day on Social:
What to Know on Alcohol for 2018



St. Patrick’s Day on Social: What to Know on Alcohol for 2018




In 2017, consumers spent $5.27 billion on St. Patrick’s Day, from food and drink to clothes and decorations, and that is expected to rise this year. We took a look at what social media trends emerged for alcohol content, and which brands stood out and were able to pique consumers’ interest across their owned content.







Read the report for:

  • The top stories and content trends around alcohol for St. Patrick’s Day
  • Which alcohol brands created the most social buzz on web and Facebook
  • The top influencers driving St. Patrick’s Day engagements around alcohol



Read the report for:



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In 2017, consumers spent $5.27 billion on St. Patrick’s Day, from food and drink to clothes and decorations, and that is expected to rise this year. We took a look at what social media trends emerged for alcohol content, and which brands stood out and were able to pique consumers’ interest across their owned content.

  • The top stories and content trends around alcohol for St. Patrick’s Day

  • Which alcohol brands created the most social buzz on web and Facebook

  • The top influencers driving St. Patrick’s Day engagements around alcohol