St. Patrick’s Day on Social Media: What to Know for 2018



St. Patrick’s Day on Social Media: What to Know for 2018




In 2017, consumers spent $5.27 billion on St. Patrick’s Day, from food and drink to clothes and decorations, and that is expected to rise this year. We took a look at what social media trends emerged, and which brands over the industries stood out and were able to pique consumers’ interest across earned and owned content.







Read the report for:

  • The top stories and content trends around St. Patrick’s Day
  • Which publishers drove the most social engagements for St. Patrick’s Day
  • Which brands drove the most engagements on their content for the holiday



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In 2017, consumers spent $5.27 billion on St. Patrick’s Day, from food and drink to clothes and decorations, and that is expected to rise this year. We took a look at what social media trends emerged, and which brands over the industries stood out and were able to pique consumers’ interest across earned and owned content.

  • The top stories and content trends around St. Patrick’s Day

  • Which publishers drove the most social engagements for St. Patrick’s Day

  • Which brands drove the most engagements on their content for the holiday