2018 Super Bowl
Social Media Report
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The Super Bowl on Social Media: What to Know for 2018
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| In 2017, consumers spent over $14 billion on merchandise for the Super Bowl, and brands spent more than $400 million to advertise in it. We took a look at what social media trends emerged, and which brands were most successful in driving the conversation and capturing the cultural moment. |
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Key Social Media Data Insights
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In 2017, consumers spent over $14 billion on merchandise for the Super Bowl, and brands spent more than $400 million to advertise in it. We took a look at what social media trends emerged, and which brands were most successful in driving the conversation and capturing the cultural moment.
- Which 2017 ads were the most successful on social
- The social performance of top industries for Super Bowl advertising
- When Super Bowl content starts to become popular
- Which ads are already being talked about for the 2018 Super Bowl