The Top Sports Publishers of Q3 2018
2018 insights for sports-focused publishers and brands

Conservative estimates suggest that upward of 50 percent of U.S. adults consider themselves to be a fan of at least one sport, with 57 percent watching professional football alone.

We looked at the data to find the top sports publishers and teams engaging their fans, and the content trends to know ahead of 2019.

Read the report to discover:

Read the report to discover:
  • Key industries and top brands for Halloween on social

  • Top stories and publishers around Halloween

  • Insights into Halloween 2018's trending content trends

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Halloween Trend Watch
2018 Social Media Insights
Consumer spending for Halloween has risen sharply over the past 10 years, reaching $9.1 billion in 2017, according to the National Retail Federation. Many industries consider Halloween a test run for winter holiday campaigns.

As we know, social media casts a spell on consumer behavior. Our big question: How did Americans engage with social media near Halloween last year and what is trending in 2018? We analyzed interactions related to the keyword “Halloween” using NewsWhip software and the data is sweet.