Beauty Trends on Social 2019



While most brands utilize social media to connect with their consumers, the beauty and cosmetics industry is dialed in to every platform available and has an extremely active community.

In a world where your audience can communicate in real time and even express thoughts on products to their own followers, it’s important to understand what types of content do well for beauty on each platform.

In a market expected to grow to $805.61 billion by 2023, it’s crucial to be on the forefront of conversations and trends surrounding the beauty industry.


In this report, we will cover:


In this report, we will cover:
  • Which beauty stories are driving the most engagement

  • Which beauty brands are doing particularly well on social

  • What kinds of content do well on Instagram, YouTube, Facebook, Twitter, and Pinterest

  • Six beauty trends brands should pay attention to, including the two featured on this page: un-retouched photos and high-profile makeup collaborations



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Beauty Trends on Social 2019
While most brands utilize social media to connect with their consumers, the beauty and cosmetics industry is dialed in to every platform available and has an extremely active community.

In a world where your audience can communicate in real time and even express thoughts on products to their own followers, it’s important to understand what types of content do well for beauty on each platform.

In a market expected to grow to $805.61 billion by 2023, it’s crucial to be on the forefront of conversations and trends surrounding the beauty industry.