While most brands utilize social media to connect with their consumers, the beauty and cosmetics industry is dialed in to every platform available and has an extremely active community.
In a world where your audience can communicate in real time and even express thoughts on products to their own followers, it’s important to understand what types of content do well for beauty on each platform.
In a market expected to grow to $805.61 billion by 2023, it’s crucial to be on the forefront of conversations and trends surrounding the beauty industry.