Guide to Living Wage Content



One of the major talking points for employers and employees in 2019 is minimum wage, or what is sometimes referred to as the ‘living wage’. This has been a particularly popular topic of discussion for some politicians, such as Senator Bernie Sanders and Representatives Ocasio-Cortez and Omar.

A number of companies have responded by voluntarily updating their own minimum wage policy to increase the hourly wage. Some states and municipalities have seen a government mandated raise in their minimum wage, to a range of positive and negative reaction from across the political spectrum.


In this report we will explore:


In this report, we will explore:
  • Which brands are taking action on minimum wage, and which are criticized for not doing so

  • The types of stories that tend to drive engagement around minimum wage

  • The top formats of Facebook posts about minimum wage

  • The types of engagement that these Facebook posts drive



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Guide to Living Wage Content
One of the major talking points for employers and employees in 2019 is minimum wage, or what is sometimes referred to as the ‘living wage’. This has been a particularly popular topic of discussion for some politicians, such as Senator Bernie Sanders and Representatives Ocasio-Cortez and Omar.

A number of companies have responded by voluntarily updating their own minimum wage policy to increase the hourly wage. Some states and municipalities have seen a government mandated raise in their minimum wage, to a range of positive and negative reaction from across the political spectrum.