Guide to Facebook Publishing: Q4 2019

2019 is over, and as is tradition, we checked in on the final quarter of the year to uncover the top content for publishers on Facebook.

We analyzed the most engaged publishers across both web and Facebook natively to determine what was successful in Q4, and if there were any changes in what worked compared to previous years and quarters.

We have seen a significant increase in Q4 of this year compared to both 2017 and 2018, and also seen a good deal more engagement for Q4 than we saw in Q3 of this year, so it remains a good time for web publishers on Facebook.

In this report, we will explore:

  • The genres of the top web stories on Facebook for Q4 2019

  • The top web publishers and articles that are achieving success on Facebook

  • The native formats that have achieved the most success on Facebook in Q4 2019

  • The publisher Facebook Pages that are currently performing the best, and the content that is working for them

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