The State of Flavor on Social

Whisky makers, snack makers, and fast food restaurants alike are always seeking the next taste sensation. 

Each year, businesses in the candy, snack, and grocery categories look for ways to make their wares fly off the shelves. As such, it has never been more important to know your customers and their habits.

In this report, we will explore:

  • The topics and brands being discussed in connection with flavor

  • How flavor content performs differently across social media platforms

  • Three of the most talked about flavors this year

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