COVID-19 & the holidays

The pandemic has altered the way we will celebrate this holiday season, as people prepare for smaller gatherings and a completely different approach to Black Friday sales.

This report looks back at some of the most engaged coverage of Thanksgiving and Black Friday through the lens of the pandemic, and looks forward to the conversations we are beginning to have about Christmas around the world this year.

In this report, we will explore:

  • The most engaged web coverage about the pandemic and the holidays
  • The brands whose Black Friday plans were written about
  • The most engaged Reddit posts about the holidays
  • When content about Thanksgiving, Christmas, and Black Friday was most engaged

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