Facebook Publishing: Q4 2020

Engagement to web content dropped off a little in Q4 2020, but still capped a record setting year for articles shared on the platform.

In this report we examined the top web and native content on Facebook from October to December in 2020.

In this report, we will explore:

  • The top web publishers of Q4 2020 on Facebook
  • The genres of stories that were successful in Q4
  • The top Facebook formats of Q4 2020
  • The breakdown of different reaction types to top Facebook content

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