NewsWhip Brand Crisis Report Q1 2021: Analyzing the duration and impact of five different crisis types

Brand crises are one of the biggest challenges for anyone involved in corporate reputation. There’s a lot to lose from getting it wrong and often little to gain from managing the situation well.

We’ve looked back at some of the most prominent examples in recent years to get a sense of the anatomy of a reputation crisis, from the timing of the onset, to the levels of engagement it can drive, to how long you can expect it to last.

In this report, we will explore:

  • How crisis types have differed in their levels of engagement
  • Key examples of five different crisis types from 2018 to 2021, including Burger King, Starbucks, and Wells Fargo
  • The stories that saw most public interest across product recalls, lawsuits, controversial executive behavior, racial discrimination, and data breaches
  • Why comparing both media output and public interest is crucial to understanding a crisis

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