The biggest brand crises in Q4, (from Tesla to Kroger to State farm)

The last year has proved that a corporate comms crisis can come in many shapes and sizes for brands, and stem from anything from a product recall to an individual’s behavior.

How did the public react to a CEO firing employees over Zoom? What actions are companies taking to encourage — or discourage — vaccine mandates? And what impact did all of these distinct events have on the reputation of the brands involved?

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