The biggest brand crises in Q4, (from Tesla to Kroger to State farm)
The last year has proved that a corporate comms crisis can come in many shapes and sizes for brands, and stem from anything from a product recall to an individual’s behavior.
How did the public react to a CEO firing employees over Zoom? What actions are companies taking to encourage — or discourage — vaccine mandates? And what impact did all of these distinct events have on the reputation of the brands involved?
What you will learn in this report
- The timing and impact of various product recalls in Q4
- How executives can single-handedly damage a brand’s reputation
- How companies and their employees are reacting to vaccine mandates
- How brand partnerships can be affected by outspoken influencers