2023 has been a year of brand reputation issues, with some of the most notable and memorable brand damage of recent times happening in the past 12 months. This report is a lookback at the ones that have not only seized attention, but have had a lasting impact.
What you will learn in this report
How the Bud Light partnership was covered by the media
How much different reputation threats resonated with the public
The timing and impact of various product recalls in 2023