NewsWhip Survey: The State of Content and Social Strategy 2016

Findings from Our Survey of 250 Media Professionals


NewsWhip Survey:
The State of Content and
Social Strategy 2016

Changing algorithms, shifting distribution channels, fragmented audiences - there’s never been more uncertainty around how to succeed in the media industry. That’s why we at NewsWhip surveyed over 250 publishing and marketing professionals, to help you understand what’s working and benchmark where your strategy fits in.

Read the whitepaper to see:

  • Your peers’ biggest challenges and pain-points
  • What role video and native play in strategies
  • How organizations are managing algorithm changes
  • How publishers view paid versus organic media
  • The most desired skills to hire


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