How the Stories format is transforming storytelling
Insights for Instagram and Snapchat




With the advent of Snapchat, the Stories format has quickly exploded in popularity. The vertical, left-to-right, easily digestible format has been adopted across a multitude of platforms, leading to a division between in-the-moment posts vs. carefully curated feeds.

As of May 2018, it’s estimated that the number of users posting Stories each day is close to 1 billion across Instagram, Snapchat, WhatsApp, and Facebook. On top of that, Snapchat has been shown to be the most popular network among U.S. teens.

We take a look at the ways that Stories content is being created by social users, and how this can transform your storytelling.

Read the report to discover:
Read the report to discover:
  • The best practices of Stories for publishers and brands

  • Tactics for creating compelling Stories

  • How to use User-Generated Content for Stories and beyond



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How the Stories format is transforming storytelling
Insights for Instagram and Snapchat
With the advent of Snapchat, the Stories format has quickly exploded in popularity. The vertical, left-to-right, easily digestible format has been adopted across a multitude of platforms, leading to a division between in-the-moment posts vs. carefully curated feeds.

As of May 2018, it’s estimated that the number of users posting Stories each day is close to 1 billion across Instagram, Snapchat, WhatsApp, and Facebook. On top of that, Snapchat has been shown to be the most popular network among U.S. teens.

We take a look at the ways that Stories content is being created by social users, and how this can transform your storytelling.