With the advent of Snapchat, the Stories format has quickly exploded in popularity. The vertical, left-to-right, easily digestible format has been adopted across a multitude of platforms, leading to a division between in-the-moment posts vs. carefully curated feeds.
As of May 2018, it’s estimated that the number of users posting Stories each day is close to 1 billion across Instagram, Snapchat, WhatsApp, and Facebook. On top of that, Snapchat has been shown to be the most popular network among U.S. teens.
We take a look at the ways that Stories content is being created by social users, and how this can transform your storytelling.