Facebook Publishing: Q3 2021

We looked back at Q3 to define the web and native content that had the most success on the platform.

Our analysis includes the breakdowns of the top reactions used, the most successful formats, and the types of stories that tended to perform the best on the platform in Q3 2021.

In this report, we will explore:

  • The content that was most successful on Facebook in Q3 2021
  • The top publishers and pages of the quarter
  • The format types of the top native Facebook posts
  • The genre of the top 100 web articles shared on the platform

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